According to industry insiders quoted by DigiTimes, several Windows laptop manufacturers are “worried” that the forthcoming release of Apple’s new MacBook Air with the M2 chip may have a detrimental impact on sales of Intel-based laptops.
According to the article, “Wintel” refers to Windows laptops with Intel processors. “A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will push out other high-end notebooks,” the report reads. The M2 processor, camera lens, and enclosure changes, the report continued, “placed the new MacBook Air’s minor price rise into an acceptable range for consumers.”
According to the study, manufacturers of Windows laptops are also worried about consumer confidence deteriorating due to inflation and the global economic crisis.
The new MacBook Air is priced at $1,199 in the US, and compared to the already outstanding M1 chip in the previous model, the M2 chip offers up to 18% faster CPU performance and up to 35% better graphics performance. The new MacBook Air, according to Apple, will go on sale in July. A release date for orders is anticipated soon.
Apple said in 2020 that its own custom-designed silicon chips would replace Intel CPUs in the Mac series, with the company boasting industry-leading performance per watt. With the exception of a higher-end Mac mini configuration and the Mac Pro tower, which are both anticipated to receive Apple silicon chip updates later this year, the shift is now almost complete.
For the Mac lineup, Apple silicon has been a game changer. The $999 MacBook Air with an M1 chip outperformed a $2,999 fully loaded 16-inch MacBook Pro in 2020, according to benchmarks. The 8-core Intel Xeon W processor in the entry-level Mac Pro tower, which costs $5,999, is slower than the M2 chip.
Intel produced advertisements last year endorsing Windows PCs over Macs, and it even enlisted Justin Long, a former “I’m a Mac” actor, to help with the campaign. Pat Gelsinger, the CEO of Intel, promised that his company will “fight hard” to regain Apple’s business.