Kamaths Ourtimes Ice Creams Pvt. Ltd., situated in Mangalore, India, owns the Natural Ice Cream brand. Raghunandan Srinivas Kamath, the company’s founder, built the company’s first shop in Mumbai’s Juhu, Vile Parle neighborhood in 1984.
In 2020, the chain’s retail sales increased to Rs. 300 crore, from Rs. 115 crore in 2015. A subsidiary firm, Kamaths Natural Retail Pvt. Ltd., is responsible for manufacturing and retailing Kamaths Ourtimes. An ISO 22000:2005 corporate certification has been obtained by Kamaths Ourtimes.
The ‘Taste the Original’ slogan was introduced in 2017 as a way to distinguish the company from the slew of other “me-too” businesses that were springing up. In a KPMG poll, it was ranked as one of India’s top 10 customer experience brands.
Regular Ice Cream
| Flavor | Regular | Large | Family Pack |
| Alphonso Mango | ₹70 | ₹150 | ₹400 |
| Sitapal | ₹70 | ₹150 | ₹400 |
| Jack Fruit | ₹70 | ₹150 | ₹400 |
| Anjeer | ₹70 | ₹150 | ₹400 |
| Black Grapes | ₹70 | ₹150 | ₹400 |
| Chikoo | ₹70 | ₹150 | ₹400 |
| Coffee Walnuts | ₹70 | ₹150 | ₹400 |
| Guava | ₹70 | ₹150 | ₹400 |
| Kala Jamun | ₹70 | ₹150 | ₹400 |
| Lychee | ₹70 | ₹150 | ₹400 |
| Malai | ₹70 | ₹150 | ₹400 |
| Roasted Almond | ₹70 | ₹150 | ₹400 |
| Strawberry | ₹70 | ₹150 | ₹400 |
| WaterMelon | ₹70 | ₹150 | ₹400 |
| Anjeer Almond | ₹70 | ₹150 | ₹400 |
| Belgium Almond | ₹70 | ₹150 | ₹400 |
| Belgium Chips | ₹70 | ₹150 | ₹400 |
| Choco Vanilla | ₹70 | ₹150 | ₹400 |
| Real Bean Vanilla | ₹70 | ₹150 | ₹400 |
Classic Ice Cream
| Flavour | Regular | Large | Family Pack |
| Gajar Halwa | ₹80 | ₹170 | ₹450 |
| Fig and Honey | ₹80 | ₹170 | ₹450 |
| Green Grapes | ₹80 | ₹170 | ₹450 |
| Black Current | ₹80 | ₹170 | ₹450 |
| Butter Scotch Walnut | ₹80 | ₹170 | ₹450 |
| Dry Khajur | ₹80 | ₹170 | ₹450 |
| Belgium Dark Chocolate | ₹80 | ₹170 | ₹450 |
| Gulab Jamun | ₹80 | ₹170 | ₹450 |
| Gulkand | ₹80 | ₹170 | ₹450 |
| Honey and Banana | ₹80 | ₹170 | ₹450 |
| Horlicks | ₹80 | ₹170 | ₹450 |
| Malai Kulfa | ₹80 | ₹170 | ₹450 |
| Mixed Dry Fruit | ₹80 | ₹170 | ₹450 |
| Mixed Fruit | ₹80 | ₹170 | ₹450 |
| Orange | ₹80 | ₹170 | ₹450 |
| Oreo Chocolate | ₹80 | ₹170 | ₹450 |
| Pedha | ₹80 | ₹170 | ₹450 |
| Pineapple | ₹80 | ₹170 | ₹450 |
| Pomegranate | ₹80 | ₹170 | ₹450 |
| Thandoi | ₹80 | ₹170 | ₹450 |
| Paan | ₹80 | ₹170 | ₹450 |
Sugar-Free
| Flavors | Regular | Large |
| Anjeer | ₹70 | ₹170 |
| Chikoo | ₹70 | ₹170 |
| Kesar Pista | ₹70 | ₹170 |
| Lychee | ₹70 | ₹170 |
| Malai | ₹70 | ₹170 |
| Tender Coconut | ₹70 | ₹170 |
Stone Ice Cream
| Flavours | Regular | Large |
| Charlie Choklaty | ₹165 | ₹230 |
| Choco Almond Fudge | ₹165 | ₹230 |
| Oreo Land | ₹165 | ₹230 |
| Choco Horlick | ₹165 | ₹230 |
| Volcanic Hot Lava | ₹165 | ₹230 |
| Royal Ferrero Rocher | ₹165 | ₹230 |
| Nuts Overload | ₹230 | – |
| Day Fruit Fusion | ₹230 | – |
| Fruit Natural | ₹230 | – |
| Lychee Bychee | ₹230 | – |
| Fruit Fusion N Nuts | ₹230 | – |
Sunday Ice Cream
| Fruity Overload | ₹230 |
| Dry Fruit Overload | ₹270 |
| Gadbad Sundae | ₹260 |
Milk Shake
| Chocolate | ₹165 |
| Butterscotch | ₹165 |
| Strawberry | ₹165 |
| Lychee | ₹165 |
| Tender Coconut | ₹165 |
| Black Currant | ₹165 |
| Kitkat | ₹165 |
| Mixed Dry Fruit | ₹165 |
| Oreo White | ₹165 |
| Oreo Cookies | ₹165 |
| Caramel | ₹165 |
Market
Over 135 Natural Ice Cream outlets are located throughout the country in states like Maharashtra, West Bengal, Karnataka, Goa, Telangana and Kerala as well as the Delhi NCR region.
Production and trade
India’s Mumbai district of Kandivali is home to the company’s only manufacturing plant, Charkop. In the Indian ice cream business, this is the only firm that provides its own outlets with ice cream every day. Brand recognition and word of mouth are the firm’s primary sources of income, and the company spends less than 1% of its sales from advertising.
To commemorate their second year in business, Naturals Now opened an experience concept shop in Juhu serving ice cream that was just pulled off the churner.
Products
Natural Ice Cream now boasts 125 flavor selections, with 20 of them available at all times of the year, up from the original 10 flavors. Seasons influence the variety of flavors that may be found in a dish. Muskmelon and watermelon are just a few of the seasonal sensations to look forward to. In addition, the brand offers a custard apple taste.
Awards and recognition
Corporation Bank’s National SME’s Excellence Award in the Food and Agro Industry was given to the brand in 2006. The heaviest ice cream slab, weighing 3,000 kilos, was recorded in the Limca Book of Records in February 2009 by a Natural Ice Cream shop in the Juhu Ville Parle Development project. In 2013, the company was recognized as the Best Regional Retailer for Customer Service. The Great Indian Ice Cream Contest awarded the company a gold prize in 2014 for their cucumber ice cream flavor, which was judged to be the most inventive. IMAGES Most Admired Food Service Chain of the Year in the Ice-cream & Dessert Parlours category awarded Natural Ice Cream the Coca-Cola Golden Spoon Award for its homegrown innovation in food service in 2016.