The gift card can only be used for a future Apple purchase, and the promotion is valid from July 1 through July 14 for the following two weeks. Customers cannot use it to receive a $50 discount on an Apple TV purchase, in other words. The discount is only available to individual consumers, and the Apple TV must be purchased through Apple’s online shop.
Although Apple doesn’t typically run discounts of this nature, it may be doing so to make room for a new Apple TV model. According to Mark Gurman of Bloomberg, Apple is developing a new Apple TV that will have an upgraded A14 processor and 4GB of RAM and might be released as soon as 2022.
The Apple TV will be updated in 2022, according to Apple expert Ming-Chi Kuo. According to Kuo, the new Apple TV will have a better cost structure, which might lead to a reduced pricing that is more in line with competing streaming media players.