According to Tesla’s design head Franz von Holzhausen, who recently remarked on Apple’s design principles and product introductions, the company doesn’t provide customers with anything “to anticipate.”
Apple’s gadgets are “simply a continuation” and “a small improvement on the same idea,” Holzhausen stated in a podcast interview with Spike Feresten of Spike’s Car Radio (via iPhone in Canada and Sawyer Merritt).
Sadly, there isn’t much to look forward to in terms of new Apple goods right now. It’s a continuance, that’s all it is. It’s nothing more than a little tweak to the same old item. It’s been difficult to be inspired by what these people are accomplishing.
In addition, he said that he “He “hates to admit it,” but he wears an Apple Watch “simply because of the fitness aspect to it.” Aside from the health benefits, I’m not sure what else it does for me.”
The Tesla Model S, Model 3, Model X, and Model Y, as well as the unreleased Cybertruck, were all designed by Holzhausen. He joined Tesla in 2008 after serving as Mazda’s lead designer, where he was responsible for the Kabura concept vehicle.
Elon Musk, the CEO of Tesla, has openly sniped at Apple’s lengthy history of stealing its personnel. In 2015, Tesla CEO Elon Musk famously referred to Apple as the “Tesla Graveyard” and said, “If you don’t make it at Tesla, you go to Apple.”
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His design chief had some harsh words for Apple.
On Spike’s Car Radio presented by Spike Feresten, Tesla’s Chief Design Officer Franz von Holzhausen was recently interviewed. It was revealed in the interview that he had little hope for Apple’s future offerings.
According to Tesla’s chief designer, Holzhausen, Apple’s most recent devices are just “continuations” of long-ago creations rather than revolutionary leaps forward like the iPhone.
“Unfortunately, there’s nothing new to look forward to with Apple goods right now. It seems like a continuation of the same idea with some minor refinements. It’s been difficult to be inspired by what they’re doing.”
Tesla’s design team has been led by Franz von Holzhausen since 2008. All Tesla’s existing and forthcoming cars, including the Model S, Model 3, Model X, the Cybertruck and Semi have been designed by him during this period.
However, Holzhausen admitted that he wears an Apple Watch (which therefore implies that he has an iPhone) “purely for the sake of physical fitness Other than that, I can’t think of any use for it.”
It is impossible to overlook the fact that in addition to the iPhone, Apple has produced two items that have spawned new product categories in the technology industry: the Apple Watch and AirPods. Apple silicon for the Mac, released lately, has sparked new computer design and performance levels for the corporation.
Alternatively, Holzhausen may be attempting to intimidate a new rival. A new electric and driverless car from Apple is expected to be introduced as early as 2025, based on long-standing rumours. Obviously the new car would compete directly with Tesla.