There are several areas where Netflix is enforcing a rule that prohibits numerous households from sharing a single Netflix account’s password. Due to its most recent financial report showing a decline in paying subscribers and sending the stock down 35%, the business has promised to go after all of its customers. And, to be honest, they aren’t hard to come by.
Around 100 million homes share Netflix passwords, according to Netflix’s estimates. The corporation claims that this quarter’s loss in paying subscribers is a direct result of all of these wasted opportunities. As many as 200,000 individuals either quit or joined one of the password-sharing accounts, according to their calculations.
There is, of course, a wide range of password-sharing behaviours. While some people only watch Netflix on occasion, others use the credentials to access the streaming service every day. Although the streaming service will strive to tighten down on people who consistently violate its conditions of use, some accounts may remain unmonetized.
After losing 2 million paying members in the following quarter, subscriber growth is expected to begin again in the second half of 2022, according to forecasts.