Founded in 1807 by Pyotr Smirnov, Smirnoff Vodka is a well-known vodka brand. Diageo owns and manufactures this particular brand of vodka. The Smirnoff brand originated with a vodka distillery created in Moscow by Pyotr Arsenievich Smirnov (1831–1898). There are 130 countries where it is sold. Vodka, flavored vodka, and malt drinks are all part of the Smirnoff line. Smirnoff was the world’s best-selling vodka in 2014.
|Smirnoff Citrus Vodka||750ml||$12.97|
|Smirnoff Iced Cake Vodka||750ml||$12.97|
|Smirnoff Kissed Caramel Vodka||750ml||$12.97|
|Smirnoff No.21 Vodka||750ml||$12.97|
|Smirnoff No.21 Vodka||1.75l||$17.97|
|Smirnoff Raspberry Vodka||750ml||$12.97|
|Smirnoff Strawberry Vodka||750ml||$12.97|
|Smirnoff Vanilla Vodka||750ml||$12.97|
|Smirnoff No.21 Vodka||750ml||$14.99|
|Smirnoff No.21 Vodka||1.75l||$24.99|
|Smirnoff Raspberry Vodka||750ml||$14.99|
|Smirnoff No.21 Vodka||750ml||$13.99|
|Smirnoff No.21 Vodka Traveler||1.75l||$20.99|
|Smirnoff Raspberry Vodka||750ml||$13.99|
|Smirnoff Sorbet Light White Peach Vodka||750ml||$15.99|
|Smirnoff Vanilla Vodka||750ml||$13.99|
|Smirnoff No.21 Vodka||1.75l||$17.91|
|Smirnoff No.21 Vodka||375ml||$9.99|
|Smirnoff No.21 Vodka||750ml||$17.49|
|Smirnoff No.21 Vodka||1.75l||$27.99|
|Smirnoff Citrus Vodka||750ml||17.49|
|Smirnoff Peach Vodka||750ml||17.49|
|Smirnoff Raspberry Vodka||750ml||17.49|
|Smirnoff Sorbet Light Mango Passion Fruit Vodka||750ml||17.49|
|Smirnoff Vanilla Vodka||750ml||17.49|
|Classic Flavors||50 ml||100 ml||200 ml|
|375 ml||750 ml||1 L||1.75 L|
|Smirnoff No. 21 Vodka||$1.99||$3.49||$5.79||$9.79||$9.79||$13.99||$17.99||$24.99|
|Smirnoff 90 Proof Vodka||N/A||N/A||N/A||N/A||N/A||$21.99||N/A||$28.99|
|Smirnoff 100 Proof Vodka||$1.89||N/A||N/A||N/A||$7.99||$23.99||$25.99||$35.99|
Zero Sugar Infusions
|Zero Sugar Infusions||750 ml Price|
|Zero Sugar Infusions Cucumber & Lime||$11.99-14.89|
|Zero Sugar Infusions Strawberry & Rose||$11.99-14.79|
|Zero Sugar Infusions Watermelon & Mint||$11.99-14.79|
|Flavors||750 ml||1.75 L|
|Root Beer Float||$8.99||$15.99|
|Ruby Red Grapefruit||$14.99||$25.99|
|Sours Green Apple||$13.99||N/A|
|Sours Berry Lemon||$13.99||N/A|
|Black Cherry Vodka|
|Limited Edition||750 ml|
|Smirnoff Peppermint Twist||$14.79|
|Smirnoff Red, White & Cherry||$14.79|
Smirnoff Ice Flavors
|Smirnoff Ice Flavors||Price|
|Smirnoff Ice Black Cherry||$8.49|
|Smirnoff Ice Green Apple||$9.99|
|Smirnoff Ice Hurricane Punch||$8.99|
|Smirnoff Ice Mango||$8.49|
|Smirnoff Ice Original||$9.27|
|Smirnoff Ice Peach Bellini||$9.99|
|Smirnoff Ice Pineapple||$9.99|
|Smirnoff Ice Raspberry||$9.27|
|Smirnoff Ice Screwdriver||$9.99|
|Smirnoff Ice Margarita||$8.49|
|Smirnoff Ice Strawberry||$9.27|
|Smirnoff Ice Original Zero Sugar||$9.59|
|Smirnoff Ice Triple Black||$8.49|
|Smirnoff Ice Watermelon Mimosa||$8.49|
|Smirnoff Ice Grape||$9.27|
|Smirnoff Ice Club||$9.99|
|Smirnoff Ice Party||$16.87|
|Smirnoff Ice Pink Lemonade||$9.99|
|Smirnoff Ice Rub||$11.99|
Smirnoff Ice Smash
|Smirnoff Ice Smash||Price|
|Smirnoff Ice Smash Blue Raspberry + Blackberry|
|Smirnoff Ice Smash Lemon + Lime|
|Smirnoff Ice Smash Peach + Mango|
|Smirnoff Ice Smash Screwdriver|
|Smirnoff Ice Smash Strawberry + Lemon|
|Smirnoff Smash Cherry Lime|
|Smirnoff Smash Pineapple Coconut|
|Smirnoff Smash Rub|
Smirnov’s vodka distillery was founded in Moscow in 1864 under the trade name PA Smirnov, and by 1886 he had captured two-thirds of the market in Moscow through newspaper advertising while suppressing clerical calls for temperance by generously contributing to the clergy, a tactic that he used until his death in 1898. Smirnov was apparently a favorite of Russian monarchy. His third son, Vladimir, took over the reins of power after his father, Pyotr, died. There were more than four million cases of vodka manufactured each year.
Vladimir Smirnov was forced to sell his plant and the trademark in 1904 when the Tsar nationalized the Russian vodka industry. The Smirnovs were forced to flee the nation during the October Revolution of 1917. In Constantinople, Vladimir Smirnov opened a factory in 1920. (present day Istanbul). He relocated to Lwów, Poland, four years later (formerly Poland, now Lviv, Ukraine). The vodka was called “Smirnoff” after him. It did not sell as well as it had in Russia before 1904. Despite the opening of a new distillery on the outskirts of Paris in 1925, sales remained much lower than in Russia.
Vladimir met Rudolph Kunett in the 1930s, a Russian who had relocated to New York in the 1920s and had become a successful entrepreneur. Pre-revolutionary times, the Kunetts were a major grain supplier to Smirnov in Moscow. In 1933, Vladimir agreed to sell Kunett the rights to produce and sell Smirnoff vodka in the United States. After Prohibition was repealed in 1933, Kunett went to the United States and abandoned his sales position to open his first North American distillery in Bethel, Connecticut. The North American company, on the other hand, failed to meet Kunett’s expectations. At this point in time, John Martin, president of Heublein, a firm that specialized in the import and export of liquors and foreign goods, approached Kunett because he could not pay the sales permits. Martin purchased the Smirnoff brand in 1939 with the $14,000 the Heublein firm generated from a new product that saved them from bankruptcy. They feared he had gone completely insane. Sales of vodka in the United States were sluggish because American whiskey consumers were unfamiliar with the product. After Heublein promoted it as a “white whiskey” that had “no flavor, no fragrance,” and was sealed with whiskey corks, sales increased significantly.
For $1.4 billion in 1982, R. J. Reynolds Tobacco Company purchased Heublein Inc. Grand Metropolitan purchased the business from RJR Nabisco in 1987. According to Heublein’s Corporate Audit Manager Hanson J Kan, the Grand Metropolitan IDV Smirnoff license and its worldwide locations should be purchased by Heublein in 1985. Diageo was formed in 1997 when Grand Metropolitan joined with Guinness.
Since the 1990s
An ancestor of Pyotr Smirnov launched a Russian vodka company in the 1990s that claimed to be “The Only Real Smirnov.” Smirnoff was able to regain ownership of its trademark after a series of court battles, while Diageo and Smirnoff formed a joint venture in 2006.
From 2000 through 2008, the Smirnoff business had the name rights to Dallas, Texas’s Smirnoff Music Centre. The Smirnoff Underbelly, an important venue of the Edinburgh Fringe, was also sponsored by the company.
Later, in Europe and North America, Smirnoff produced a number of new products that immediately became popular among young people, particularly in the club scene, in the late 1990s (see “Alcopops”).
In France and the United States, Smirnoff Ice is available in two varieties: “Original” and “Triple Black,” both having a 5 percent alcohol by volume (ABV) content. One is a pre-mixed vodka drink available throughout Europe, Latin America, Australia, and Canada (with the exception of France). ABV ranges from 4.5 percent in the UK to 7 percent in various regions for the original and Black Ice (or, in certain areas, “Triple Black” or “Double Black”).
In the United States, Smirnoff Ice does not include vodka, according to the company’s official website.
 Because it is brewed, it has more in common with beer than vodka. However, Smirnoff Vodka No. 21 is present outside of the United States and nations that import US-made vodka.
Mandarin Orange and Green Apple were among the flavors in the Smirnoff Ice Twisted spin-off of the American Smirnoff Ice. Smirnoff Twist Vodka and Smirnoff Twisted Malt Beverage share the same name, so the company decided to remove the “Twisted” flavor from the flavored Smirnoff Ice product line. These include Watermelon, Wild Grape, Passionfruit, Mango and Triple Black. Smirnoff Ice’s current flavors include Arctic Berry (Blueberry), Green Apple Bite, Strawberry Acai and Raspberry Burst. 22 oz (650 ml) bottles and six-packs of 12 oz (355 ml) bottles are the two most common packaging options.
Smirnoff’s next range of malt drinks was “Raw Teas,” which were comparable to the brand Twisted Tea in terms of flavor. Fruity tastes including Lemon Peach Raspberry or Green Tea are available. To promote this product range, the “Tea Party” music video and website were used. Twelve-ounce (355 ml) bottles are packaged in six-packs and are available for purchase online.
In May of 2007, Smirnoff Source, a non-alcoholic beer substitute, was introduced to the market. Alcohol (3.5%) and spring water are used to make it, and it comes in 4-packs of 947 ml (1 quart) bottles.
The “Twist” label has also been used to a range of 22 flavored vodkas based on the No. 21 Red Label. Amaretto is the latest flavor to be added to the list, which includes flavors such as Green Apple and Orange, Cranberry, Raspberry and Citrus (Lemon), Vanilla and Strawberry, Black Cherry, Watermelon and Lime.
Smirnoff Penka was launched in the UK and Canada in 2004 as a new mix of vodka by Smirnoff. The Reserve Brands of Diageo plc handled marketing and distribution. Penka is no longer accessible in the United Kingdom as of 2007. 
Smirnoff was named the “hands-down favorite” in a 2005 New York Times blind tasting of 21 vodkas.
The Cocktail Range was launched by Smirnoff in 2010. Mojito with a touch of mint and kaffir lime, and the Grand Cosmopolitan with cranberry juice.  Eventually, Savannah Tea and Tuscan Lemonade were added to the line. In 2014, Smirnoff launched Smirnoff Sours vodkas, which come in Fruit Punch, Watermelon, Green Apple, and Berry Lemon flavors, respectively.
Among young drinkers in the United States in 2013, a research indicated that Smirnoff malt drinks were the second most popular brand-specific alcoholic beverages ingested.
Smirnoff Ice Electric Mandarin and Electric Berry were released in 2016 by Smirnoff. With the release of the new Spiked range in 2016, Smirnoff also debuted the Sourced brand of fruit juice vodkas in Ruby Red Grapefruit, Pineapple, and Cranberry Apple flavors.
During the Russian invasion of Ukraine in 2022, Smirnoff was falsely targeted for a boycott. Diageo, the British firm that owns Smirnoff, manufactures the liquor in Illinois.
During the Russian invasion of Ukraine in 2022, Smirnoff was falsely targeted for boycotts, however despite its Russian roots, the brand is owned by Diageo and made in Illinois.
Smirnoff’s number and other information is shown at the bottom of the label. Depicted here is No. 63 — Smirnoff Twisted V Green Apple.
Most Smirnoff products have an identifying number that is displayed on the label. Some of these numbers are:
- 21: Smirnoff Red Label, 37.5% or 40% ABV (location dependent).
- 27: Smirnoff Silver Label Vodka, 45.2% ABV.
- 55: Smirnoff Black, 40% ABV. A small-batch vodka that is produced in copper stills.
- 57: Smirnoff Blue Label Vodka, 45% or 50% ABV (location dependent)
- 60: Smirnoff Vladimir, 40%. Available only in Poland.
- 73: Smirnoff Black Ice Triple Filtered, 7.0% ABV.
The basic Smirnoff vodka – number 21 – has performed well at spirit ratings competitions. It was awarded a double gold medal (the highest award) at the 2009 San Francisco World Spirits Competition.
These are numbered Smirnoff vodkas with flavouring added.
- 21: Smirnoff North (previously Smirnoff Norsk). This is the classic Smirnoff No. 21 Red Label vodka flavoured with Nordic berries. In the United Kingdom and some other markets, it is called Smirnoff Nordic Berries.
- 21: Smirnoff Classic Mix. Smirnoff No. 21 vodka premixed with either lime soda or cola in a 70-cl bottle.
- 21: Smirnoff “Expertly Mixed”. Smirnoff No. 21 vodka premixed with cola or tonic water in a 250-ml can. Cola mix is 6.4% ABV, tonic is 7.5% ABV.
- 21: Smirnoff Vodka and Cranberry Juice. Smirnoff No. 21 vodka premixed with Ocean Spray Cranberry Juice in a 250-ml can.
- 21: Smirnoff Mule. Smirnoff No. 21 vodka premixed with ginger beer and lime, 4.8% ABV.
- 21: Smirnoff Espresso. Coffee-flavoured Smirnoff No. 21 vodka, 37.5% ABV.
- 21: Smirnoff Peppermint Twist, 30% ABV. Holiday release 2015
- 21: Smirnoff Sours Green Apple. Smirnoff No. 21 Red Label vodka flavoured with green apple in a 500-ml, 750-ml, or 1 liter bottle. 
- 21: Smirnoff Sours Fruit Punch. Smirnoff No. 21 Red Label vodka flavoured with fruit punch in a 500-ml, 750-ml, or 1 liter bottle. 
- 21: Smirnoff Sours Watermelon. Smirnoff No. 21 Red Label vodka flavoured with watermelon in a 500-ml, 750-ml, or 1 liter bottle. 
- 21: Smirnoff Sours Berry Lemon. Smirnoff No. 21 Red Label vodka flavoured with berry and lemon in a 500-ml, 750-ml, or 1 liter bottle.
- 57: Smirnoff Dark Roasted Espresso. Espresso-flavored vodka, 50% ABV.
- 57: Smirnoff Spiced Root Beer. Root beer-flavored vodka, 50% ABV.
- 63: Smirnoff Twisted V Green Apple
- 64: Smirnoff Ice Pomegranate malt beverage, 5.5% ABV
- 66: Smirnoff Ice Raspberry Burst malt beverage, 5.0% ABV
- 66: Smirnoff Twisted V Raspberry malt beverage
- 67: Smirnoff Twisted V Mandarin Orange malt beverage
- 68: Smirnoff Twisted V Black Cherry malt beverage
- 69: Smirnoff Twisted V Watermelon malt beverage
- 70: Smirnoff Ice Watermelon malt beverage
- 71: Smirnoff Ice Triple Filtered malt beverage, 5.6% (4% in some locations) ABV.
- 72: Smirnoff Ice, 5% ABV. In the United States, it is a malt beverage; elsewhere it is vodka-based. Labeled as “Spin” in South Africa.
- 73: Smirnoff Black Ice, 7% ABV. In the United States it is a malt beverage; elsewhere it is vodka-based. Labelled as “Storm” in South Africa.
- 74: Smirnoff Ice Triple Black. A lime-flavoured malt beverage sold in the United States, 4.5% alcohol.
- 75: Smirnoff Ice Double Black. Sold in Australia, South Korea, and New Zealand. A variation with added Guarana is sold in South Africa & Nigeria. 6.5% ABV
- 76: Smirnoff Ice. Sold in Canada. 7% ABV
- 83: Smirnoff Ice Wild Grape malt beverage, 5% ABV
- 84: Smirnoff Twist Arctic Berry
- 85: Smirnoff Twisted Raspberry. Sold in Canada.
- 92: Smirnoff Twisted Green Apple. Sold in Canada. 7% ABV
- 97: Smirnoff Ice Triple Filtered. Sold in Germany and Portugal. 3% ABV
- 103: Smirnoff Twisted V Arctic Berry
- 110: Smirnoff Ice Double Black & Cola
- 120: Smirnoff Ice Spice. Sold in Japan.
Products without numbers
Some Smirnoff products do not have a number on the label.
- Smirnoff Fluffed Marshmallow. Marshmallow-flavored vodka, 30% ABV.
- Smirnoff Iced Cake. Cake-flavored vodka, 30% ABV.
- Smirnoff Kissed Caramel. Caramel-flavored vodka, 30% ABV.
- Smirnoff Whipped Cream. Whipped cream-flavored vodka, 30% ABV.
- Smirnoff Root Beer Float. Root beer float-flavored vodka, 30% ABV.
- Smirnoff Cinna-Sugar Twist. Cinnamon sugar-flavored vodka. 30% ABV.
- Smirnoff Wild Honey. Honey-flavored vodka. 30% ABV.
- Smirnoff White. Premium Vodka Distilled at Sub-Zero Temperatures for a smoother taste. 41.3% ABV.
- Smirnoff Sourced Ruby Red Grapefruit. Grapefruit-flavoured vodka with real juice added.
- Smirnoff Sourced Pineapple. Pineapple-flavoured vodka with real juice added.
- Smirnoff Sourced Cranberry Apple. Cranberry-Apple flavoured vodka with real juice added.
Smirnoff Ice cocktails
- Smirnoff Ice Peach Bellini
- Smirnoff Ice Screwdriver
- Smirnoff Ice Watermelon Mimosa
Smirnov (Russian: Смирновъ) can be seen as the Russian version of Smirnoff vodka. It is made by the Smirnov Trading House, a company that is part of a joint venture by Russia’s Alfa Group and Diageo set up in February 2006. The full title of the Smirnov Trading House is The Trading House of the Heirs of P.A. Smirnov.
These are not to be confused with Smirnoff’s Red-, Gold-, and Black-label vodkas.
- Smirnov No.21 Vodka [50 cl, 70 cl or 1 liter bottle (40% ABV)] Red and White label with gold border. The vodka, like its Western cousin, is charcoal-filtered.
- Smirnov ЗОЛОТАЯ (Zolotaya > “Golden”) Vodka [61 cl bottle (40% ABV)] Brown and Tan label with gold border. The vodka passes through a second gold-alloy filter for a smoother taste.
- Smirnov ИМПЕРИАЛЪ (Imperial > “Imperial”) Vodka [61 cl bottle (40% ABV)] Black label with silver border. Comes in a cardboard gift box. The vodka is made in small batches and uses natural honey rather than sugar as an ingredient.
- Smirnov ТИТУЛЪ (Titul > “Title”) Vodka [50 cl or 70 cl bottle (40% ABV)] Crimson label with silver border and sculpted bottle. The 70 cl bottle comes in a cardboard gift box. The small-batch vodka is double-distilled in a copper alembic for a smoother finish.
Awards and nominations
|2017||Diversity in Media Awards||Marketing Campaign of the Year||Digital Pride London||Nominated|