In January, Netflix raised its membership fees for the United States and Canada. Subscribers in the United Kingdom and Ireland are now facing a similar fate, with a minor price hike for the basic plan and a £2/€3 price increase for the premium tier. Here’s a breakdown of the numbers:
According to Ampere Analysis, Netflix has 14 million UK members and 600,000 Irish subscribers. In terms of the most popular packages, the regular membership delivers HD quality streaming to up to two devices. £6/€8 used to be the price, but now it costs £7/€9.
Existing customers will be contacted 30 days in advance of the new pricing taking effect, and new subscribers will be alerted right away.
Netflix can “continue investing in best in class UK productions and provide a broad choice of selected quality series and films” because of the increased rates. Some of the most well-known shows to come out of the United Kingdom include The Crown, Bridgerton, and Emily in Paris.
Netflix said in a statement that the price increase will enable it to “continue investing in best in class UK productions and deliver a broad choice of selected quality series and films.”
Over the next five years, Netflix plans to spend $1 billion producing content in the United Kingdom and Canada, creating more than 10,000 jobs for actors and crew. The company is also contributing $1.58 million in funding to the UK’s film and television industry via its Grow Creative initiative. A sampling of recent British and Irish programmes available on the streaming service includes The Crown, Bridgerton, Emily in Paris, The Hand of God, and the Power of Dog.
| UK | Ireland | ||
| Basic | New price | £7 | €9 |
| Increase | +£1 | +€1 | |
| Standard | New price | £11 | €15 |
| Increase | +£1 | +€2 | |
| Premium | New price | £16 | €21 |
| Increase | +£2 | +€3 |
Members will continue to have access to Netflix’s complete content catalogue without any extra fees or penalties, according to Netflix. The firm has lately introduced a variety of new services, including “Play Something,” which plays a TV episode or movie that the consumer hasn’t seen, and “Fast Laughs,” which links users to the company’s short-form video stream.
An Netflix spokeswoman said that “we have always been focused on delivering our customers both quality and obvious value for their subscription” in a statement. “Our increased rates reflect the investment we have made in our service and library and will enable us to continue developing the series, documentaries and films that our members enjoy as well as investing in talent and the creative sector..”. Members may pick from a variety of programmes to find a pricing that works best for them,” we say.