In Europe, Samsung is losing ground to Apple.
In Europe, Apple is putting increasing pressure on Samsung.
Sales of Samsung phones actually decreased by one percent in 2021, according to new data from Strategy Analytics, while iPhone shipments increased by eleven percent across the continent.
Samsung, despite its lack of growth, still has the most market share of any other brand. By the year 2021, Samsung had a 29 percent market share, with Apple coming in second with a 23 percent share. Last year, realme had massive growth in the European market (548 percent) and jumped all the way up to third position, only behind Oppo and Xiaomi.
No question, the iPhone 13, Apple’s most recent iPhone generation, is a contributing factor to its sustained development in Europe. The newest iPhone models from Apple have continued to break sales records in a number of nations.
If rumours are to be believed, an event scheduled for March 8 will bring us news about Apple’s third-generation iPhone SE with compatibility for 5G, while the iPhone 14 won’t be available until later this year. Apple is expected to unveil a new iteration of the iPad Air and at least one new Mac during the event, according to rumours.