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Top 11 Awesome Things You Can Do with Adobe After Effects

There are a gazillion reasons why videos are so popular right now, but none is more significant than the fact that social media, especially Tik Tok and Instagram, are what are truly providing the necessary impetus to make videos what they are right now. The majority of advertising in our day and age uses video because it has grown so prevalent. For instance, a YouTube video may have a “vine” in the trailer that lasts 5-7 seconds, or it may be a full advertisement that lasts 2-3 minutes and shows the unboxing of a product.

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In such a situation, it is obvious why video plays such a significant role in society. The majority of influencers are doing it, producing content that includes funny videos, lessons, and glimpses into their typical days. And as Hollywood established a few decades ago, nothing in filming is more crucial than adding the spectacularity that seems to be a “must” in everything these days to the “movie” or, in this case, “short.”

Any members of the Video Editor’s Guild assert that any job interview begins with asking a well-known (or less well-known) influencer if they can use some after effects in their videos. And if the editor’s response isn’t adequate, they also appear to be extremely disappointed in him. Even though the majority of video employees have some experience utilizing Adobe After Effects for professional purposes, their expectations occasionally go above and beyond what is imaginable.

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The Race for More

It has become some sort of competition amongst influencers, some sort of “cold war” in terms of no direct aggression (something that does happen), but in the field of creating the most innovative video of the bunch. Using new effects, creative angles, and even adding some stuff that might not be there to a short, just to get a few more interactions than their competitors.

In some cases, this “war” has resorted to the use of esthetic surgery, travelling to really dangerous places, like some influencers visiting the surroundings of the Chernobyl Sarcophagus, absorbing a semi-lethal dose of radiation, and, of course, adding popular music to their ever innovative dances. This is particularly true on social media like TikTok, where in western culture the algorithm seems to favor people doing “silly” things rather than the more tutorial-based algorithm that the social media platform uses in China.

There are some important critics of this movement and where it is leading our youth, but the fact is that it’s great news for those in the video industry. Not so much for cameramen or sound technicians, because most influencers do it themselves or have some “friends” teams that handle that part, and even when some do, most of them don’t know how to professionally edit video to the level of adding cool after effects and other sorts of video edition that only a professional can do.

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What are the Coolest Things You Can Do With After Effects?

There are hundreds of libraries of effects that can be added with some touch, adding a lot to a sometimes dull and uninteresting video, especially when most of the kids (and some adults pretending to be young) do the same dance in tandem for a week or two. And this is when the “race” begins, with the majority of them attempting to have the best effect for their video, whether it’s a cool intro or a great transition to music, they will always be looking for something more.

So if you are a video editor looking to expand your repertoire, here are some of the best things you can do to get hold of what it’s being used for at the moment and increase your chances of landing one of the “cool” jobs of today editing videos for influencers and making some money at the same time:

  • Green Screen and Composing: There’s something that most of the big influencers have, and that’s budget, but also, if you have a good illuminated room, you can invest in green cloth and cover it smoothly. After that, with a little camera movement, good frames, and coordinated action, you can have them on the moon or in the insides of an erupting volcano. It doesn’t matter, even if they ask you to have them on the floor of the SuperBowl. It can be done with green screen.
  • Kinetic typography: one of the trends that will emerge in 2021 is the use of moving typography, which is becoming increasingly popular, to the point where you can’t find a modern piece of social media advertising that doesn’t include them. And, of course, influencers want it.
  • 2D illustration and animation: what used to take ages of animation, now you can do it within hours with after effects, creating animated shorts for those eccentric kids that want to have their faces in famous cartoons, or for those people that really want to deliver an important message and are too shy to show themselves.

1. Green Screen and Compositing

Compositing in video design involves combining two or more clips of video together to appear as one scene. You may know this as using a green screen. While you can use green screen apps, you can do much more complex things using green screens or compositing in After Effects.

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This technique is used in professional film production, so having the ability to do it in After Effects is a great way to practice the skill and take your films to the next level. Whether your background is a still image or another film, compositing scenes is a great way to save on film budgets or work with time constraints.

You can film your actor at a home studio with a green screen and easily film the background footage elsewhere without the actor. After Effects lets you play around with scene placement and color matching to keep your compositing a secret.

2. Kinetic Typography

Kinetic typography is animated text. It can be as simple as a caption moving onto the screen, but it can also be more complex and exciting. A great way to utilize kinetic typography is to create a lyric-only music video.

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You can sync visual elements with audio beats in After Effects, meaning certain words appear, animate, or scale to the beat of each lyric. This is a creative way to visualize music.

Creating a kinetic typography animation is great for new video animators. It results in a video that looks complex, but it’s a simple technique to learn. Since this technique uses keyframes to animate the text, it’s also a great way to learn the basic After Effects tools.

3. 2D Illustration and Animation

You can create a 2D animation using Illustrator and After Effects together, utilizing Illustrator’s illustration power with After Effects’ animation tools. For simpler animations, you can also illustrate and animate directly in After Effects.

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After Effects uses similar illustration tools as other Adobe programs, like line and shape tools, text tools, and pen tools. After Effects’ illustration tools are not as engaging, so you can also use the native tools to create simple 2D illustrations. You can then animate the illustrations without the hassle of importing them from Illustrator or Photoshop.

4. 3D Animation

Using After Effect’s 3D Camera, you can animate from the perspective of any camera angle. This allows you to add depth while working on any X, Y, or Z axis. There are plenty of 3D design tools available elsewhere, but working in After Effects allows you to animate as you design in 3D.

You can design in the same way as if you are creating a 2D animation, but by changing the camera type in After Effects, you’ll get 3D results. You can change angles and perspectives at any point through the design process, allowing you to add or remove 3D aspects anytime. After Effects’ 3D animation tools are great for animators and graphic designers alike.

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5. Motion Tracking

Motion tracking comes in handy for video creators for a variety of reasons. Perhaps you need to blur someone’s face in a video. Motion tracking allows the blur to cover the face even while the camera position changes or the person moves around.

Whether you’re using single point tracking, dual point tracking, corner point tracking, or tracking to a specific point in the frame, there are many things you can do with motion tracking as a video creator.

You can easily add digital mockups to devices in your videos with motion tracking. Or you can add text to a wall as your subject walks past it. This helpful tool offers tracking, scale, and position customization.

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6. Simulation Effects

If you’ve got video footage that was filmed in sunlight, but you needed rain during the scene, After Effects can help you achieve that. After Effects offers Simulation Effects that allow you to create your final vision during post-processing.

You can add simulations over the top of your video footage to simulate rainfall or even snow. There are options for bubbles, stars, hair, and much more. While the simulation effects found in After Effects are third-party, they are provided directly by Adobe in the program. These are not plugins.

There are also more abstract simulation effects you can add. Using this tool, you can change the lighting in intensity, color, position, depth, and ambiance. And you’re also in control of materials and their reflection values. You can diffuse reflections for shading purposes, change reflection angles based on the viewer’s angle, and you can highlight the sharpness of reflections for more realistic results.

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7. Access All Sorts of Plugins

On top of the great tools After Effects natively offers, you can also use plugins to expand your toolbox. Plugins are third-party tools you can download and use in After Effects. There are multiple places you can download them from, including Adobe’s third-party plug-ins list, or directly from creators. They may be free or require payment.

Plugins can offer a variety of tools, whether to do with visual elements, audio enhancements, or adding shortcuts to an editing method. You can find and download plugins for practically everything.

8. Utilize Keyframes

One of the most important tools in After Effects is keyframes. Keyframes enable you to apply transitions and effects to any animated element in After Effects and manipulate it however you want. They’re a simple, yet crucial aspect of animation design.

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You can apply many effects with the help of keyframes, such as a change in scale, opacity, and position. You’ll likely need to use keyframes no matter the type of video design you’re creating in After Effects. Prioritize learning about keyframes and their uses if you plan on working in After Effects.

9. Create Video Templates

If you’re a content creator and use a similar setup for most videos, it makes sense to create a video template. Creators also do this for graphic design to save time and remain consistent—check out how to create a Figma master template. You can do the same with animation or video design.

For example, if all your videos need an intro animation, a lower third, and an outro, and your videos are typically the same length, you can create a video template with these already set in place. Then all you need to do is add video or animation footage to meet the timeline requirements. This is a great hack for beginners as well as expert video creators.

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10. Animate Any Design Element

If you ever see animated buttons or elements on websites, chances are they were designed in After Effects. While After Effects is a video animation tool, you don’t only have to create videos with it.

You can animate nearly anything—check out how to create a LottieFiles animation in After Effects. These can be used as design elements in many types of digital design, like websites and UX/UI designs.

11. UX/UI Mockup Animation

Speaking of UX/UI designs, you can create engaging, animated UX/UI mockups using After Effects. You can literally make elements bounce off the page with an animated mockup.

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An animated mockup is a great way to not only show off the design itself but to further hone your skills. Plus, a video mockup looks a lot more impressive than a simple diagram of your design, that’s for sure.

This is great for digital portfolios or for adding something to your website. Whether you’re a UX/UI designer, graphic designer, or animation designer, this is a great skill to add to your repertoire.

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