Apple TV+’s creators have been lauded by the industry for their efforts. However, other people find it “frustrating” because Apple hasn’t figured out how the entertainment industry works yet.
Apple TV+ has now become the first streaming service to win the Best Picture Oscar for “CODA” and “Ted Lasso,” respectively.
Nevertheless, according to Business Insider, certain producers and creators of Apple TV+’s programmes are having issues with the way the service runs. They talked to 14 people, all of whom described themselves as Hollywood and/or Apple insiders, and were given a consistent image of a good staff under pressure.
It’s “not the hardest folks in the industry and it’s not the easiest guys in the business,” Chris Albrecht, CEO of Legendary TV, told the New York Times. “It seems like they are aiming to win this game.”
As he proceeded, “Apple can achieve everything they put their mind to.” “They’re beginning to feel more secure in their own skin. You shouldn’t gamble against them since they have a strong, well-trained squad in place.”
However, others argue that Apple TV+ is still inexperienced in entertainment practises and even entertainment legislation, as well as the culture of Apple itself, which is causing issues.
They are still advertising it as an iPhone rather than content, according to a non-named executive.
Apple has a reputation of keeping its new shows and movies under wraps until far later in the process than its competitors. Because of how it looks to result in rushed launches, this is a unique situation.
A shoddy press release, according to Business Insider, might be the result of haphazard marketing strategy done at the last minute. Landing pages for upcoming concerts are also said to be behind schedule.
Apple’s in-house attorneys, according to two different sources, aren’t conversant with standard entertainment legal processes.
Even before a contract was finalised, one person alleged, an Apple TV+ programme started streaming. Assuming that Apple delays paying bills, no production firm will ever supply all of the show’s assets until the contract has been signed.
A company policy, according to this insider, is to “extend the terms of payment as long as feasible.” This is quite upsetting to me.
However, at least one insider said that the problems with Apple TV+ are “new.” In an interview, he or she said it was “unreasonable” to assume that “business affairs, production, and marketing would be top-notch from the beginning.”
The coronavirus, which halted numerous productions—including the new thriller “Slow Horses”—is also a factor. It’s now possible to resume or begin production of all of those delayed programmes.
One more insider predicts that “a breaking point” will come soon. “People are overworked and overstretched.”
Adding to the stress is the fact that you’ll be working in a whole new arena: live sports.
Friday Night Baseball may just be the beginning of the network’s foray into sports programming. With less than three years since its inception, Apple TV+ is already a critical hit – and that presents additional challenges.
When it comes to “CODA,” which won an Oscar for Best Foreign Language Film, Apple has more than just bragging rights.
Reputation and skill are what gain you subscribers, Chris Albrecht said. You’ll have a better chance of making a popular show if you can show that you’re the ideal place for skilled individuals who have a strong opinion on a topic that’s relevant to the human experience.