According to the New York Times, Joe Rogan’s contract was worth at least $200 million.
After spending an estimated $100 million to acquire a Joe Rogan podcast in May of 2020, Spotify finally made good on its promise to acquire it. According to a recent research, that estimate was far off. A little over $100 million in all.
It now looks that Spotify agreed to pay $200 million to bring The Joe Rogan Experience to its streaming platform, according to a New York Times article citing two independent sources. It’s possible that it may be much more.
After a long courting, Spotify struck a deal to air Mr. Rogan’s programme exclusively on its platform in May 2020. According to two people with knowledge of the deal’s details who spoke anonymously because they weren’t authorised to discuss it, even though it was initially reported to be worth over $100 million, the true value of the deal that was negotiated at the time and spanned three and a half years was at least $200 million, with the possibility of more.
Rogan has become a household name in podcasting, but he has also become a lightning rod for controversy. Artists like Neil Young and Joni Mitchell have recently removed their music from Spotify because to their displeasure with Rogan’s anti-vax claims programme.
However, Spotify has announced policy adjustments, including new podcast content warnings and more. It has subsequently stood behind its celebrity.
You can only listen to Joe Rogan on Spotify, which is one of the greatest iPhone apps for music and podcast listening. What about the $200 million figure? According to Spotify, at least. However, that sentiment may have altered in the recent several weeks.