Snapchat and Samsung have a unique partnership. The Galaxy A-series camera app featured Snapchat’s AR Lenses last year in a “Fun Mode,” and this year Snap was able to take advantage of the Galaxy S22’s potent computational photography features (also Instagram and TikTok, this has been expanded to older Galaxy flagships too).
Fun Mode has proven to be a success – it has been used 2.5 billion times since launch (in the period March 15, 2021 to August 22, 2022, based on data from Snap). This AR mode was initially available on select Galaxy A-series phones and has since expanded to some Galaxy F and M series models.
Samsung and Snapchat have developed localized experiences too. Last year there were region-specific lenses in India, now there are bespoke lenses for Brazil, Germany, Indonesia, Mexico and the Philippines. The two companies are cooking up new experiences too.
Samsung Electronics’ EVP and Head of Experience Planning Team, Woncheol Chai, claims that “Galaxy users are continually looking for new methods to exhibit their creativity.” “Samsung is always coming up with new ideas to let consumers to accomplish more of what they enjoy. In order to explore new developments and give one of the greatest camera experiences to more consumers, we are extending our relationship with Snap, one of the biggest and most inventive augmented reality platforms.