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Momentum has announced a $5 million investment in Slack to automate sales operations

With data coming in from a variety of sources and a large number of individuals engaged, the sales process may be chaotic. Salesforce paid more than $27 billion for Slack last year because it saw it as the glue that would tie everything together. Momentum, a business in its early stages, intends to strengthen that relationship by serving as an automated communication layer between sales and the rest of the company.

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Basis Set Ventures led a $5 million seed round today, with participation from Inovia Capital, Leadout Capital, South Park Commons, and a collection of industry angel investors.

Momentum has announced a $5 million investment in Slack to automate sales operations

Momentum CEO and co-founder Santiago Suarez Ordonez said the business had planned to develop a deal room on top of Slack, but after Salesforce did so in its first wave of Slack integrations in August, the company opted to focus on a different problem.

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“What’s intriguing, and I believe this is what ultimately separates us from what Salesforce might put together,” he added, “is that when we went down the route of deal rooms and collaboration and provided value there, we began recognising that collaboration and sales can be so much more.”

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He stated the founders identified that salespeople want to attach now no longer simplest to Slack and Salesforce — they want to connect to equipment like Google Calendar, Asana and Jira, and automate follow-ups from an unmarried place. “Momentum ended up becoming a platform that allowed the one’s humans to streamline that procedure. Instead of going into Jira and knowing [how to] report a price tag for my protection group, I simply visit Momentum and lift my hand and I say ‘I want a protection review,’ and Momentum has codified the procedure of locating in which to move, developing the price tag, sharing all of the contexts approximately the deal in that price tag for the rep, and the rep doesn’t need to do something at that point,” Suarez Ordoñez explained. He stated that at the same time as they nevertheless have the deal-room capability alongside this task-pushed capability, the plan is to construct on that to create an entire platform of comparable computerized workflows interior Slack, inclusive of getting acclaim for a reduced charge or requesting engineering assist for a sale.

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The organisation simply employed its 14th worker considering the fact that last the seed spherical in August. The organisation has numerous founding group that consists of Suarez Ordoñez’s wife — COO Ashley Wilson — and CTO Moiz Virani. The organisation stated it takes constructing numerous groups extraordinarily seriously. “We honestly have a mandate from the pinnacle to force variety and inclusion,” Suarez Ordoñez stated. “In fact, certainly considered one among our traders made it a time period of their funding and it ended up being what made us move in with them and make room for them in our spherical as an investor.” He delivered that 1/2 of the board is the girl at this early level and that of the 3 investor companions withinside the spherical are women.

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They released the organisation closing 12 months amid the coronary heart of the pandemic. “One of the craziest matters approximately it’s far that we already had 1/2 of a dozen personnel and clients and we had raised tens of thousands and thousands of bucks and 99% of that paintings had come about sitting on the kitchen desk in my house, which changed into pretty a wild cognizance of what came about,” he stated. The organisation is now running as a minimum a part of the day out of shared spaces, however, he stated that being collective makes it sense extra actual to him. “Not that it wasn’t actual 1/2 of a 12 months ago, [but the fact that] we couldn’t be collectively changed into simply a peculiar artifact of ways the arena changed into working,” he stated.

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