Instagram confirms it is testing a repost feature

Users may soon be able to repost other people’s posts or Reels on Instagram thanks to a new feature. Social media expert Matt Navarra saw it and tweeted a screenshot of it. It displayed the “Reposts” tab on the mew profile.

Currently, the most common way for people to repost or share posts is by adding them to a story that expires in 24 hours. This new “Repost” feature would work by sending a reposted reel or post to a user’s followers’ main feeds rather than in stories. Both Twitter and TikTok each have their own similar feature.

The published screenshots reveal that the repost feature is to “recommend a post your friends may enjoy by reposting it to a feed or story”. The Repost feature will be in the share menu of a post or reel and followers will be able to respond to the reposted content with a message to the reposter. Meanwhile, the reposts tab will be shown in a user’s profile, which followers can see. Users may also be able to add thoughts to a repost before sharing it.

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In an effort to compete with TikTok, a platform for short videos, Instagram recently made a big push with Reels and video content. Prior to that, the social media app was pushing the store feature. This placed Instagram’s initial idea of a site for sharing images on hold.

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