Why Facebook is changing its name to Meta?

Facebook is changing its name to Meta, according to CEO Mark Zuckerberg, who made the announcement during the company’s Oculus Connect event today.

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The word “meta” originates from the Greek word “beyond,” which is where Zuckerberg believes the firm is headed with its renewed focus on augmented and virtual reality.

Why Facebook is changing its name to Meta?

At Connect, Zuckerberg announced numerous ambitious ambitions for a linked, “people-first” internet that focuses less on traditional social media and more on emerging media forms like augmented reality and virtual reality.

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While the details of how we’ll use this platform are still being ironed out, the demos we saw showed seamless integration between Facebook apps like Messenger and Oculus VR headsets.

Although none of Facebook’s products, such as Messenger or Instagram, have updated their names or descriptions to reflect the company’s new strategy, we did find the @Meta Twitter handle and a Meta.com web address that leads to a Facebook landing page.

This is a watershed moment in Facebook’s history.
While it may seem weird to learn that Facebook, a globally recognised brand, would be altering its name, it looks to accord with both Facebook’s future ambitions and its present privacy and lack thereof difficulties.

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Meta can now invest in additional AR / VR technology without feeling like two different firms, which is something that Facebook may have taken into account in light of requests from members of the US government to divide the corporation up into smaller sections.

Having a single business focused on new experiences might persuade the public that Facebook is turning a new leaf and investing in new technology rather than exploiting its present user base.

Also Read: Fingerprint sensor on the Google Pixel 6 is the weaker feature of a somewhat fantastic Android phone

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Facebook / Meta, on the other hand, appears to have no intention of abandoning its two money-making social media platforms, two messaging services, or its VR/AR firm, Facebook Reality Labs.

While a new brand may have an impact on how the firm moves forward, you can anticipate certain of its historical platforms to remain unchanged.

As part of a significant redesign, Facebook has changed its corporate name to Meta.

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As it expands its influence beyond social media into areas such as virtual reality, the firm claims it will better “encompass” what it does (VR).

The shift solely affects the parent business, not the individual platforms, such as Facebook, Instagram, and Whatsapp.

Following a succession of unfavourable headlines about Facebook based on papers obtained by an ex-employee, the company has taken this step.

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Frances Haugen has charged the firm of prioritising “earnings before safety.”

Google reorganised its corporation in 2015, renaming its parent company Alphabet, but the name has yet to catch on.

It’s challenging to come up with a firm name. According to Zuckerberg, he selected Meta because it means “beyond” in Greek. It also alludes to the “Metaverse,” a virtual sanctuary he hopes to create online.

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Here’s why Facebook could have a hard time convincing everyone to refer to them as Meta.

To begin with, the timing suggests that this is a rebranding operation designed to divert attention away from the company’s current slew of unfavourable articles. According to critics, Facebook did this because its brand has grown toxic. They may reject the branding and continue to refer to the corporation as Facebook.

Facebook’s new corporate name is Meta, according to CEO Mark Zuckerberg, in an apparent attempt to recast the company’s public image from damaged social network to tech pioneer focused on establishing the “metaverse,” the next generation of online connection.

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The Facebook app, which is used by over 3 billion people every month all across the world, will remain its name. Zuckerberg, addressing at the firm’s Connect virtual reality conference, said it’s time to rebrand the company to reflect its larger goals.

He stated, “It’s time for us to establish a new business identity that encompasses all we do.” “From now on, we’re going to prioritise the metaverse over Facebook.”

Seventeen years after Zuckerberg founded Facebook in his Harvard University dorm room, the company’s reputation has been tarnished by a series of scandals, ranging from Russian election meddling in 2016 to the Cambridge Analytica data privacy scandal, which broke in 2018, to last month’s damaging revelations from former employee turned whistleblower Frances Haugen.

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Even as the firm has been hammered by a barrage of negative press coverage based on Haugen’s trove of internal papers, Zuckerberg has steadfastly maintained his emphasis on the metaverse, calling it as the corporation’s new “North Star” on Thursday.

According to him, the metaverse will be the next great computing platform to which people’s attention — and cash — will be drawn in the coming years. And he wants the newly named Meta to play a key role in its creation and commercialization.

“The development of our social media applications will always be a priority for us. However, our brand is currently so closely associated with one product that it can’t possibly reflect everything we’re doing now, let alone in the future “According to Zuckerberg.

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