Disney is looking into a membership service that would provide savings, benefits, and more.
There seems to be a subscription available for everything these days, and another one might be coming soon. According to rumours, Disney is testing the waters for a competing subscription service to Amazon Prime.
In an effort to encourage customers to spend more money on Disney items, whether they be streaming, theme parks, merchandise, or any of the several other enterprises Disney is involved in, The Wall Street Journal reports that this membership may provide people exclusive discounts or benefits.
Although the WSJ’s sources divulged some details, conversations concerning the service are reportedly still in the early stages. The first is that the programme is internally referred to as “Disney Prime,” indicating that Disney is purposefully equating its offering with that of Amazon. However, this name won’t be used permanently.
The second is that this service is not intended for diehard Disney fans, but rather for Disney casual customers. After all, Disney currently has a variety of membership options, such as D23 fan club membership and yearly park passes.
One idea under consideration would allow Disney Plus users to scan QR codes and purchase goods associated with the top Disney Plus episodes. Everyone might choose to do this, but Disney Prime members might then have access to specialised goods.
That includes merchandise that is available only to subscribers, including a toy replica of The Darksaber from The Mandalorian and other Star Wars episodes. According to sources, Disney Plus could introduce this option as soon as this year. According to reports, Disney has also spoken about providing discounts from outside sources. One example is cheap tickets for Disney productions on Broadway.
Any form of significant subscription is likely to grant access to Disney’s streaming services, which include Disney Plus, Hulu, and ESPN Plus. Disney may need to be inventive with benefits, though, as it doesn’t have the same retail clout as Amazon. If free two-day delivery is limited to Disney apparel and accessories, it isn’t really beneficial.
Whatever its shape, the goal of this Disney Prime membership is to provide Disney additional opportunities to “do more to cross-sell to customers,” as current CEO Bob Chapek has stated openly.
Disney would have the opportunity to gather a lot of client information and preference data in this way. Subscribers would have the choice to save money as they spend, from the perspective of the client.
“Technology is giving us new ways to customise and personalise the consumer experience so that we are delivering entertainment, experiences, and products that are most relevant to each of our guests,” Kristina Schake, senior executive vice president and chief communications officer at Disney, told the WSJ. One of the intriguing concepts being investigated is a membership programme.
Disney wouldn’t be the first significant business to introduce a subscription-based service after Amazon did. While Apple gives huge discounts to everyone who subscribes to Apple One, Walmart has Walmart Plus and just began providing users with free access to Paramount Plus. Additionally, there are wholesalers like Costco and Sam’s Club that provide members with discounts for purchasing in bulk.
It is unclear how long ‘Disney Prime’ may take to arrive or how much it might cost. As we find out more, we’ll update you.