Instagram shutdown IGTV app because it pushes all in on Reel

IGTV app, Instagram’s direct rival to TikTok, was shut down today

On the Instagram Creators website, the company stated that it will be discontinuing its standalone IGTV app and integrating

This is why we’ve invested in a variety of monetization opportunities for artists throughout Meta to help them

In-Stream video commercials (formerly known as IGTV ads) will no longer be supported as a result of our emphasis on Reels.