The Nothing Phone (1) has amassed impressive sales statistics in India through its launch partner Flipkart in just over two months since its release. These figures are especially encouraging for a new participant in India’s fiercely competitive sector.
Vice President & General Manager, Nothing India, Manu Sharma, told us confidentially that as of the end of August, there were over 100k users of the Nothing Phone (1) in India. Over the course of just 20 sale days on Flipkart, the brand was able to sell over 100k units.
Sharma also said that the Nothing Phone (1) is currently the best selling smartphone on Flipkart in the INR 30,000+ price segment. The phone had strong reception from customers, with over 10 million opting to notify about the phone’s launch on Flipkart ahead of the launch.
Nothing also informed us that the company will shortly be releasing its fourth major software update, the Nothing OS 1.1.4. While the company did not elaborate on the exact release date and the details of the update, Sharma said the update will provide fixes for the key issues that customers have brought up as well as improvements for things such as the camera and battery.
When asked about the upcoming Android 13 update, Sharma stressed that the company’s priority is on providing good software experience over an expedited release cycle. The release of the Android 13 update and the development timeline of the Phone (1) also made it difficult to incorporate the update sooner.
As for the future, Sharma hinted at upcoming ecosystem devices in the pipeline, but refused to elaborate further.
There will be temporary price reductions and cash back incentives for the Nothing Phone (1) as India’s festival season approaches. Price points for the 8+128GB and 8+256GB models are INR 31,999 (currently 33,999), INR 34,999 (currently 36,999), and INR 37,999, respectively (currently 39,999). Additionally, customers of specific banks would receive a cash refund of INR 3000.